unt for about 20 percent of the total, but they have quadrupled in the past two years.
“If you can prove to small-town youths that the products are useful, they are willing to pay,” Lan said. “Some inno
vative Saky products have also seen rapid growth in lower-tier markets, including one that removes stains from teeth.”
Chen, from Roland Berger, said that while small-town youths are narrowing the gap with their count
erparts in bigger cities in many ways, they still have many distinct demands. If companies want to win t
hem over, it is important for them to have a deep understanding of lower-tier markets and to draw up strategies acc
ordingly, whether in building brand awareness, or providing specialized products and distribution channels.
For example, while helping a jewelry company to access lower-tier markets, he found tha
t jade inlaid with gold is very popular, although it is considered unfashionable by consumers in large cities.
revisions to the law should highlight the protection of juveniles and regulate online informatio
n collection or use to prevent harm and problems brought by the internet, such as school bullying and sexual abuse.
In response, Liu Xinhua, a senior official from the National People’s Congr
ess, the top legislative body, said amendments to the law this year are being considered.
“Articles will be doubled, and the hot issues, including school bullying, will be added,” Liu said.
Tong Lihua, director of a juvenile law research center in Beijing, welcomed the rev
ision, suggesting that the law be amended to be more specific and practical.
Yuan Ningning, an associate law professor at China University of Political Science and
Law, is keeping his eye on school bullying, saying the revision would deter would-be offenders.
of affluent two-earner couples to outbid single people for homes is a real problem,” said Coontz, adding that it’s exacerbated in Amer
ica by the extremely uneven quality of local schools, so that people get into bidding wars over homes in good school districts.
“We have to think through our housing policies, zoning laws and social investm
ents to find better ways to produce affordable housing (for singles),” she added.
A rise in single-person households may aid labor market mobility, ac
cording to Bachman. With fewer attachments to property and free of marital burdens, the
se individuals may be more open to shifting cities for jobs, which could make the labor market more mobile.
US fertility rate falling
At the same time, single-person households will have to cope with lower availability of informal personal care from
partners, Bachman wrote. Such nonmarket production (as economists would define it) may need to be replaced by pur
chased personal care services, especially health and nursing care, which could significantly impact the healthcare industry.