ive, calling for animal-friendly tours and for tour operators worldwide to keep wild animals in
the wild where they belong. It gained support from many travel agencies. By the end of last year, mo
re than 200 companies have removed the wildlife-related entertainment services, such as elephant rides.
Although some travelers are still not fully aware of the concept of animal-friendly tra
vel, the research reveals that 90 percent of them think the concept should be widely promoted.
Having visited the Antarctic more than 30 times, Zhao Xin, an experienced tour guide from Beiji
ng Caissa International Travel Service, said education on wildlife protection before such a tour is important.