ercent of interviewees believed that incorrect readin

ercent of interviewees believed that incorrect readin

Father-sharing”, a mini interactive program on WeChat platform, recently went viral on social media.

Although the name suggests it is taking the sharing business to a whole new level, the program

is just a promotion campaign by the Guangdong-based furniture maker Oppein.

Similar to a ride-hailing app, the mini program shows different kinds of “fathers” – businessmen, athletes, etc. Users can choose their f

avorite one, just like they select a car. Once the selection is done, a video pops up to explain what exactly is “father-sharing”.

The over 5-minute video focuses on the important role fathers play in raisi

ng a child. Most dads are busy with their work and it’s hard for them to spend time with their c

hildren, and that is where the idea of “father-sharing” business took shape. At the end of the film, the protagonist, a “sh

ared father”, decides to quit his job because he believes family matters, and it cannot be replaced.

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