Private counselors’ services can be extensive, from providi

Private counselors’ services can be extensive, from providi

iding several versions of edited application essays to setting students up with internships and volunteer opportunities.

Nicole Shen said she paid a counselor $12,000 to edit seven or eight of her daughter’s c

ollege application essays. She also regularly takes her daughter to private tutors who charge $180 per hour.

“It’s very normal (to hire private counselors and tutors) among Chinese parents (living in th

e San Francisco Bay Area),” Shen said. She is in several WeChat groups, each having hundreds of parents.

Shen said it is easy to find a counselor. “You just pst in the groups, and somebody will quick

ly respond with recommendations. I know many parents easily spend over $150,000 on the counseling or tutoring.”

The San Francisco Bay Area has a high concentration of private college admiss

ions consultants. Tutoring schools and consultancies with Chinese signs can be seen in shopping malls.

A popular consultant is IvyMax, which bills itself as the “largest, most influential US

premier college application institution serving the Chinese-American community”.

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